| 1. | A bank that is more interested in building up a brand name would adopt a policy of brand advertising .
热衷于树立某一产品声誉的银行将采用产品广告的策略。 |
| 2. | Yet can we really be sure that brand advertising is such a waste of money
但我们真能肯定品牌广告是在浪费钱吗？ |
| 3. | Brand advertising manager
单项产品广告经理 |
| 4. | These activities include brand advertising , consumer communications , promotional events , packaging , labels , and distribution and sales materials
这些活动包括登广告、与消费者的沟通、促销活动、包装、商标及批发、零售等材料。 |
| 5. | In order to achieve the strategic goals , in this paper we discuss from 5 aspects of scale enlargement 、 brand advertising 、 simulation business 、 marketing strategy and international business
为了实现战略目标，本文着力寻求衢电多经发展的战略途径，从衢电多经企业的规模扩张、品牌培育、虚拟经营、市场策略、国际化经营五个方面进行了探讨。 |
| 6. | Reluctant as i am to take issue with deutsche bank ' s intriguing study , i cannot help feeling that , by focusing on relatively short - term increases in sales , it takes an outdated view of the way brand advertising works
尽管我不愿意和德意志银行富有启发性的研究争辩，但我忍不住觉得，将重点放在相对短期的销售增长上，说明他们对品牌广告效用方式的看法相当过时。 |
| 7. | Through incorporating the effect of the brand advertising and the local promoted advertising jointed investment on demand into the perishable product ' s supply chain , the game models linking the brand advertising and the local promoted advertising jointed investment and order policy are established under uncertainty environment , the paper points out the moral hazard in their advertising investment and proposing the method of eliminating incoordination in perishable product ' s supply chain
摘要通过将品牌广告和地方促销广告联合投入对需求的影响引入易逝品供应链，建立了需求不确定环境下品牌广告、地方促销广告联合投入和订货量博弈的模型，指出易逝品供应链中广告投入存在道德风险问题，并给出了消除易逝品供应链中不协调的方法思路。 |
| 8. | This paper , in light of brand name evolution and the image associated with brand name , presents strategic thinking on brand naming , brand orientation , brand advertising and sustainable development of new brand name , with the purpose of providing theoretical guidance for chinese enterprises
结合品牌的象徵性形象以及名牌形成过程，详细阐述新产品品牌命名、新产品品牌定位、新产品品牌广告及新产品品牌持续的战略思考，意在为我国企业品牌战略提供较为系统的理论指导。 |
| 9. | In the study of the economical effects , this paper took into account the relationship between the mental effects and economical effects . at the same time , this paper considered the other effects that will affect the sale of the brand advertised . the characters of the advertising including the continuance and time - lag etc . will be taken into account in the model of calculating sale
在广告销售效果的研究中，本文把广告的心理效果和广告的销售效果联系起来，在计算广告销售效果时把影响销售额的其他因素给与去除，同时，由于广告销售效果具有一些特性：例如销售效果的时滞性、持续性等，本文在构建广告销售效果的数量模型中也给与了考虑。 |
